Simply put, every business needs a brand strategy. If you’re struggling to find or convert quality leads, it’s probably time to get started.

Is your marketing more reactive than proactive? Are you struggling to align it with your sales targets? If either answer is “yes”, a solid marketing strategy & plan could be just the answer.

It’s been a few months now, and we’re delighted with our brand refresh. In this post, we’ll share a behind-the-scenes look at how we made it happen, plus some before and after visuals of the full transformation.

First off, what IS your brand? It’s about so much more than your logo. Your brand conveys to your current and prospective customers, talent, and partners what you do, who you are, and why you’re the right fit for them.

M&As can offer tremendous opportunities to drive business growth. They also create opportunities to send a powerful message to your customers and the market about your new positioning.