It’s been a few months now, and we’re delighted with our brand refresh. In this post, we’ll share a behind-the-scenes look at how we made it happen, plus some before and after visuals of the full transformation.

First off, what IS your brand? It’s about so much more than your logo. Your brand conveys to your current and prospective customers, talent, and partners what you do, who you are, and why you’re the right fit for them.