Our Marketing Process

Tailored Marketing Management

There are many ways we support our clients. Some have a specific project in mind. Other clients have ongoing requirements and feel comfortable leaving it to us to manage month-over-month.

The other model clients love is the Managed Service Agreement. Growing companies understand the need to invest in Marketing. However, they recognize the costly investment to hire an internal team. As a full-service Marketing Agency, TrueCourse can step in as an extension of your team, saving you money and time. Most Marketing departments still must outsource a portion of Marketing requirements, so why not have everything done under one roof?

Whatever the engagement model, we have a clear process whereby we devise a roadmap to get our clients to their desired location. We get to know our clients deeply to identify their short and long-term goals. The stronger the relationship, the better chance we have at hitting the desired mark. Our ears are open to opportunities and we fill in any gaps as we go. Since our whole team is in on it, we are driving together towards the same goals. With a collaborative approach and open communication, we ensure each member of our team is working from the same place, generating consistency across all disciplines and deliverables.

“TrueCourse is our virtual marketing department and delivers on all aspects of our marketing communications and digital marketing. The benefit we gained was access to a full spectrum of marketing services from one provider within a predictable monthly spend. We found their proven processes and strategy-first approach focused us quickly on a brand strategy and mapping of our buyers’ process. This led to the creation of a refreshed brand which is improving our brand awareness and customer acquisition.”

Alan Coady


Fidus Systems

Steps to get your marketing moving in the right direction

Engagement Models


  • Hand pick services you require ongoing
  • Leave it to us to manage
  • Level of service based on your needs
  • Consistent Marketing Communications
  • Analysis – monthly reporting
  • Fixed budget – predictable monthly spend


  • Expert guidance – access to a virtual CMO
  • Fully integrated approach to your Marketing
  • Collaboration – our team get to know you & your brand deeply
  • Extension of your team – every Marketing discipline covered
  • Lower cost than hiring a Marketing team
  • Fixed budget – predictable monthly spend


  • Established timeline
  • Defined deliverables
  • Project Report
  • Responsive team – ability to turn things around quickly
  • Turn on and off when you need support
  • Fixed budget – one-off spend

    How Can We Help?

    Let us know how we can help grow your business.

    Email: getintouch@truecourse.ca
    Get your marketing moving in the right direction now.