Retail stores are always updating their storefronts – from changing their window displays for each new season to promoting new product. The same philosophy should apply to your website. Instead of building a website and leaving it stagnant, make it a work in progress that is regularly updated to improve its content, grow its reach and maximize its conversions. Not sure where to start? Here are 8 areas to focus on for a successful and impactful website update. Be Mobile-Friendly In 2018, approximately 52% of website traffic came from mobile phones (and this number is steadily increasing each year). If …

Over 50 million businesses are on Facebook – is yours one of them? If not, it’s time to get social. Here are 10 reasons a social media presence is essential to help you connect with your customers and grow your business.   Your customers are on social media If you don’t think your customers are on social media, think again. Over 3 billion people are active on social media – that’s about 40% of the global population. Even more staggering? 74% of consumers use social media to guide purchasing decisions. Without a social media presence, your business is missing out …

The ways in which you can use social media is like a revolving door – it’s never ending. This is partially because of the teams responsible for developing and integrating new features on the various platforms, but it’s also because of those who use it. Facebook receives 1.86 billion monthly users, Twitter receives 313 million monthly users, and LinkedIn receives 106 million monthly users. If you ask us, that’s a whole lot of people using it for a whole lot of different purposes. While these streams of social media channels provide you and your company ample opportunities to connect with your …

Promote your LinkedIn Profile – Add LinkedIn custom URL to your email signature, business card and share to your other Social Media Pages. Download LinkedIn App – Access your LinkedIn anywhere by downloading the LinkedIn App to your mobile devices. Click here for iOS download. Click here for Android download. Join LinkedIn Groups – Groups on LinkedIn is a place for members to share and participate in a professional setting in a specific industry or area of interests. You can join up to 50 different groups, the groups you join will be displayed on your profile. Groups create a connection …

Connect at every opportunity – Send connection requests after meetings with prospective clients and whenever you have business interactions. Connect using a personalized approach – If you find someone on LinkedIn you would like to connect with, use a personalized approach and give context to the e-mail you send. Avoid sending the standard “I’d like to add you to my professional network on LinkedIn” automated e-mail. Let them know who you are and why you would like to connect. Request an introduction to someone you’re not connected to – You can request an introduction to a 2nd-degree connection from a …

Follow these best practices to successfully use LinkedIn: Add enough connections – The more connections you have, the more LinkedIn search results you will appear in and more of a chance that your customers and partners will find your profile. Add keywords to your profile – Put yourself in the mind of people by whom you want to be found and think about what keyword searches they would perform to find you. Use words that describe your expertise and industry. Be responsible for what you write and share – Exercise good judgment and common sense before sharing or writing a …

When is a good time to revisit your marketing strategy?   With so many variables and evolving trends, it can be difficult to measure the success of your marketing strategy, which means in turn, diagnosing an area for update can seem even more unclear. Follow the questions below to discover which points in your marketing plan may need a refresh.  

What is SEO? “SEO” is search engine optimization. It is a methodology of strategies, techniques, and tactics used to increase website traffic by obtaining a high-ranking position in search results on search engines (SERP). SEO aims to increase “free” or “organic traffic”. SEO used to be a discipline dominated by black-hat marketers whose focuses were to game Google’s algorithms in order to increase rankings and drive traffic. With Google’s algorithm changes, this is no longer the case. As the world’s online library, it strives to provide the most relevant and valuable information. Google seeks to connect the world with relevant …

Technological advances have irrevocably revolutionized the way we live. The integration of technology into our lives has undeniably improved our quality of life. We are able to live longer, healthier, and more fulfilling lives as a direct result of technological innovations. These advances have created societal shifts toward a creative, knowledge economy.  This fundamental shift has driven rapid growth in the global economy. For the most part, technology has been scripted by scientists or coders and has required the general direction of a human to operate. The introduction of Artificial Intelligence (“AI”) is exciting because it presents the possibility of …

What is Content Marketing? Content marketing is the heavyweight contender in a modern digital marketing strategy. It is a strategic marketing approach centered on developing and distributing valuable and relevant content to the target audience. It is an ongoing process with the end goal of driving consumer action. Simply put, it is the craft of communicating with your customers and prospects without implicit selling. It is not an endless pitch or an attempt to subliminally drop mention of your offering. The premise is that by providing valuable information to your audience that they will reward you with their business and …