With over 20 years of experience in communications, business development, sales and marketing, Veronica Farmer plays a central role in augmenting her clients’ leadership position in their respective markets. Experienced in both public and private corporate environments, for profit and not-for-profit as well as working with entrepreneurs and corporations, Veronica brings a unique strategic, tactical and practical perspective. Her breadth and depth of experience includes all aspects of marketing and communications such as market segmentation and competitive analysis, strategic and tactical planning, corporate positioning and branding, communications strategies and all aspects of online marketing.
Veronica has held a variety of senior management, business development and marketing communications positions within in a variety of industries including local companies such as Invest Ottawa, CogniVue (now Freescale Semiconductor), Design 1st, Tundra Semiconductor (now IDT), and NCI Navatar. In 2007, Veronica founded TrueCourse Communications Inc., a marketing communications company, providing clients in North America and Europe with strategic and tactical marketing and communications support.
Veronica has a Bachelor’s of Arts (Honours) from Queen’s University and an Executive Masters in Business Administration from the University of Ottawa.
Beyond efforts with TrueCourse, Veronica is recognized as one of the City’s generous community builders. She is a passionate Bronze Donor for United Way Ottawa, changing lives through community investment and inspiring others to participate in helping the community.
Veronica finds great enjoyment on the soccer field, managing both her daughter’s competitive team and on Fridays, supporting the ladies beer league. Horses are also a passion as is her feline BFFs – Louis the Cat (aka Night Ninja) and Milo (aka PITA). And, when not on the clock, Veronica’s “doing research” – testing different wines and chocolate combinations.