When you have a long sales cycle, understanding your Buyer’s Process is key to supporting your sales efforts.

How you engage with potential buyers should change as you go from lead gen to nurturing warm prospects. It’s essential to meet them where they are on their sales journey and give them the information they need, when they need it.

Our guided GTM strategy exercise identifies the specific marketing tactics needed to deliver the right message, at the right time, through the right channels—at each step of the Buyer’s Process. The end result is a marketing plan that aligns with your sales objectives and budget, and includes a calendar of tactics plus marketing activities. We take out all the guesswork. 

Then, if you’re ready to take it to the next level, we’ll track the results of these marketing efforts on your sales. We’ll collect and compile key insights on prospects’ stated needs and provide monthly or quarterly dashboard reports and recommendations. These reports can play an important role in strategic decision making—not only for marketing, but also for the products and services you develop and bring to market.

If you’re serious about investing in marketing to drive business results, then we should talk. Because at TrueCourse, we’re serious about focusing our expertise on helping you reach your business goals.

Rachel Hancock

COO | Practice Lead, Business & Marketing Strategy


    How Can We Help?

    Let us know how we can help grow your business.

    Email: getintouch@truecourse.ca

    Get your marketing moving in the right direction now.