OTTAWA, ON — Xactly Design & Advertising, a creative agency with over 22 years of branding and campaign leadership, announces its acquisition of TrueCourse Communications, a trusted name in B2B marketing in Ottawa.

By joining forces, Xactly aims to strengthen the agencies’ combination of creative and business-driven marketing to deliver exceptional value to clients.

“We look forward to welcoming TrueCourse to the Xactly team,” says Denis Sabourin, Founder & President of Xactly Design & Advertising. “This marks an exciting milestone, broadening our capabilities and reinforcing our commitment to helping clients achieve remarkable outcomes.”

Sabourin also extended congratulations to Veronica Farmer, Founder & President of TrueCourse Communications, on her latest role as VP of Marketing at Wesley Clover International. “Veronica’s expertise has been instrumental in TrueCourse’s success, and we know she’ll continue to make an incredible impact in her current role while continuing to inspire us as part of our shared journey.”

Farmer expressed enthusiasm for the acquisition: “Xactly and TrueCourse share a similar approach to working with clients as well as a dedication to helping them achieve ambitious goals. This partnership feels like a natural evolution for both agencies. I am excited to see where it leads!”

The unified agency will provide comprehensive marketing solutions to local, national and international clients, ensuring they can scale and thrive in an ever-changing business landscape.

About Xactly Design & Advertising

Founded in 2002, Xactly is Ottawa’s leading full-service marketing agency, elevating brands for over two decades. We champion compelling storytelling, creative strategy and stunning design to drive results that make our clients unforgettable. With creativity in our DNA, we’re the big idea between our clients’ vision and reality, bringing them where they want to be — top of mind with their audiences. Learn more: xactlydesign.com

About TrueCourse Communications

Founded in 2007, TrueCourse Communications Inc. is a B2B strategic marketing firm. We work closely with a diversity of clients in various markets in North America and Europe, specializing in B2B and tech, to help grow their brands and deliver real, measurable business results. Learn more: truecourse.ca