Marketing Strategy & Planning

As a business owner, you know you need a marketing strategy, but what does an effective marketing strategy consist of, and how do you create one which will impact your financial performance? This is where TrueCourse comes in. Our senior strategists are entrepreneurs who know first-hand the power of a sound marketing strategy. You wouldn’t throw up a building without first taking the time to plan and dig foundations. The same is true of your business; your marketing strategy is your foundation.

Our marketing experts bring their deep and wide-ranging business expertise to connect your short-term needs with your long-term vision. The result is a marketing strategy which aligns with your business objectives and impacts your bottom line. Whether you’re looking at go-to-market or market penetration, our tried and tested process takes an integrated approach to your business, considering each tool of omni-channel marketing as we build the right marketing plan for your needs. Our strategists become an extension of your team, providing analysis and guidance every step of the way, with support for one-off projects, as well as Strategic Marketing Advisory Services and Virtual CMO.