Why You Need to Continuously Update Your Website

Retail stores are always updating their storefronts – from changing their window displays for each new season to promoting new product. The same philosophy should apply to your website. Instead of building a website and leaving it stagnant, make it a work in progress that is regularly updated to improve its content, grow its reach and maximize its conversions. Not sure where to start?

Here are 8 areas to focus on for a successful and impactful website update.

  1. Be Mobile-Friendly

In 2018, approximately 52% of website traffic came from mobile phones (and this number is steadily increasing each year). If you don’t invest in a mobile-friendly website, you risk alienating more than half of your visitors with a website that doesn’t display accurately across all devices. A great web designer can help you regularly update your website to ensure its content and design are optimized for mobile.


  1. Excellent User Experience

Did you know visitors take about five milliseconds to decide whether they like your website? To make a great first impression, chat to your web designer about User Experience, which essentially means how easy or enjoyable your website is for users. Focus on achieving fast load times, clear structure, consistent layout and straightforward navigation (hint: avoid more than seven options in your navigation menu).


  1. Strategic Design

New design trends are always emerging to capture your audience’s attention and direct them to the key content on your website. We suggest opting for non-traditional scrolling or scrolling animations, which are proven to increase a user’s time-on-page and engagement. Adding depth to flat designs is also effective at creating visual appeal, especially if you employ drop shadows, gradients and two-tone colour schemes. Finally, we love using diagonal line design to create a directional purpose for the user’s eye, drawing their attention to important areas of your website (such as your contact info or a call to action).


  1. Quality Content

Greeting website visitors with long blocks of text is a surefire way to lose them. Instead, break up each page of your website with crisp call to actions, compelling visuals, short lists, content boxes and large headings so that visitors can easily skim and digest your content. Remember to be mobile friendly. While you’re at it, ensure the content you’re sharing is interesting and up-to-date with a clear and consistent message. At TrueCourse, we find video content to be one of the most effective ways to engage website visitors.


  1. Cohesive Branding

Does the look and feel of your website complement your product, your marketing materials and even your office? Every aspect of your website should speak to your brand, including fonts, colours and images. Clear, focused branding helps to establish your identity and instill confidence in website visitors who are looking to learn more about you.


  1. SEO

Search Engine Optimization (SEO) ensures more people find your website by increasing its rank on major search engines such as Google. Updating your SEO strategy is one of the best ways to grow your website traffic and reach a wider audience. Focus on basic SEO staples such as meta-tags and keywords, as well as new trends for 2019 such as voice search and mobile-first indexing. The quality of your content matters here, too. Content that engages audiences for long periods of time, such as a blog post, demonstrates to Google that your site is relevant to users.


  1. Privacy

Internet users are more aware than ever of growing cyber threats. Even if you’re not collecting payment or personal information, be sure to equip your website with TLS (transport layer security), which is the standard technology for establishing a secure connection between a user’s browser and your website. The hyperlink to your website will begin with “https” rather than “http,” indicating to visitors that they can trust you and your website.


  1. Lead Generation

Finally, there’s no point having a great website if it doesn’t grow your business. To ensure your website generates leads, make it simple for visitors to become customers. Update every page to include a clear call to action and easy-to-find contact info, including links to any social media platforms.

So, what does a website look like once you’ve followed the above checklist? Take a look at the website we designed for our client, Tomlinson, which shows our advice in action. If you need help creating or updating a website of your own, don’t hesitate to get in touch with the TrueCourse team.