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Top Five Social Media Trends of 2017

The ways in which you can use social media is like a revolving door – it’s never ending. This is partially because of the teams responsible for developing and integrating new features on the various platforms, but it’s also because of those who use it. Facebook receives 1.86 billion monthly users, Twitter receives 313 million monthly users, and LinkedIn receives 106 million monthly users. If you ask us, that’s a whole lot of people using it for a whole lot of different purposes. While these streams of social media channels provide you and your company ample opportunities to connect with your audience, it can also feel like you’re struggling to stay on top of the lasted trends. So we’ve compiled a list of the top five social media trends of 2017 to keep you afloat!

1. Going live in 3…2…1

Social media live streaming gained popularity when Periscope was first launched back in 2015. People flocked at the opportunity to share live content with an audience, resulting in 10 million users in a mere four months. Fast forward to 2017, and you will see that this feature has been iterated and integrated into some of the most popular platforms today: Facebook, Instagram, YouTube and Twitter (who acquired Periscope before it even launched).

So why go live? Well for starters, going live shows authenticity, transparency and the personality of your brand. You can broadcast interviews, Q&A’s, demos, how-tos, or even use it for special announcements. It’s also been suggested that users interact more with live videos than they do with regular ones. In fact, on Facebook, they are ten times more likely to comment or participate with you when you go live. The key to success? Know your audience, figure out what they like, find ways to have them engaged, and…check your teeth before going live!

2. Side effects of having interactive content can include:

  1. A more engaged audience
  2. Stronger brand messaging
  3. Generation of more leads
  4. All the above

Let’s face it. The average person’s attention span has been whittled down to 8 seconds, so we’re going to have to get more creative with how we captivate our audience. Luckily, there are various ways to do so:

  • Assessments – “Find out what service is the best fit for you!”
  • Puzzles and quizzes – In a recent BuzzfeedU webcast, it was said that 96% of users who start a quiz actually finish it – think of the data you could acquire!
  • Public polls and surveys – A quick and easy way to get a snapshot of the opinions of your network.
  • Contests – Whether it’s for free services or products, everyone loves a chance to win something!

3. Stories

Snapchat introduced us to stories. This feature allows you to share moments with your followers and capture who is actively viewing your content. Now, it has made its way into Instagram and more recently Facebook, giving companies even more features to play with! Take a look at these fast facts about Instagram stories, which will have you racing to your phone:

  • Every day, 18% of Instagram‘s 600 million active users watch stories.
  • Instagram displays stories based on an algorithm – meaning those who interact with your brand or express an interest in your profile, will see your content more often. To one up that, if they see content they like, they will spend more time on it!
  • The integration of stories on Instagram means that you get to engage an already established follower base!

4. Out with organic (content)

It may have gotten a bit harder for your company’s posts to get noticed within the last year because of changes to Facebook’s algorithm and how content is displayed on a persons’ newsfeed. With that being said, the focus on getting organic content has taken the backseat and let paid content drive the way. There are various ways to go about creating successful paid content but it all comes down to knowing your audience, making sure your goals are measurable, and when you find out what works for your company – repeat, repeat, repeat!

 5. Step into the world of Virtual Reality

VR will continue to gain popularity and grow so long as companies and social media platforms continue to embrace it. Facebook, who acquired a VR company called Oculus, plans to invest more than $3 billion into this technology over the next decade, but we don’t have to wait that long to experience this immersive tech. The release of Samsung and Google’s VR capable phones encouraged companies to create VR experiences through their brands (check out TOMS for example). While this may fall more under a “marketing trend” the reactions and experiences to these videos are still shared on social media. In the meantime – 360-degree photos will offer a unique and immersive experience!

 

Happy posting!

(P.S. If you find yourself having a hard time keeping up with the trends, drop us a line! Our experts know all about building reach, sharing dynamic content, and getting results.)