Remarketing (a.k.a. retargeting) is a marketing tactic that involves targeting website visitors after they have left your website. It gives you a second chance to convert your website visitors into customers! Remarketing ads are personalized based on your audience’s previous web history rather than their user profile. This proves to be more effective as ads are shown only to potential buyers that have already expressed interest- rather than a broad audience that might fit your target demographic.
The Different Types of Remarketing:
Remarketing has a secure place in any modern marketer’s toolkit of tactics. It simply makes sense to direct marketing dollars to potential buyers that have already demonstrated some degree of interest.
The Reasons to Remarket:
Remarketing entails contracting a remarketing ad service provider and creating an effective online strategy. TrueCourse Communications has a team of digital marketing experts that can navigate and make sense of the online marketplace for you.