You are losing sales – big time. It may seem harsh to hear but it is so true. If at this point in the progression of smart phones, where the technology is practically an extension of one’s self, you have not considered the gravity of mobile optimization – we can’t help but wonder where you have been.
Mobile optimization is most defiantly past its tipping point, but here we are, still stressing the importance of mobile optimized websites. Again, perhaps harsh, but as users ourselves we are surprised to find so many websites that do not provide the same great experience to mobile users as they do for desktop users.
Why adapt to a mobile optimized website?
Over the last year or so mobile service providers along with the emergence of 4G mobile broadband has introduced a vast amount of people to online access via mobile devices. In turn there has been a dramatic shift in how people are browsing and shopping online. Although shopping online by using a mobile device has been common for some time, the demand for standard quality is on the rise. According to Mobify, over half of mobile users will abandon a purchase simply on the grounds that the shopping cart feature is not optimized for a mobile website. If mobile users are prepared to abandon the purchase completely in order to avoid a hassle, as a sales person, we must adapt to the needs and demand of the purchasers.
Online browsing is no longer restricted to a desktop or laptop – a potentially larger market waits behind the screens of smart phones, itching for easily digestible information and on-the-go convenience. This does not apply to only e-stores but all websites, as more and more users are using their mobile devices to search than ever before. Why keep them waiting?
What do mobile users look for in a mobile friendly site?
81% of retailers’ objective for mobile is to drive revenue to their website, as shared by Deloitte. The problem here is that mobile users do not want to be re-routed or forced to open a laptop in order to experience the website; they want to experience the website directly from their device (likely why they were searching from their phone in the first place). So give the people what they want – a mobile website optimization!
Mobile users are simply expecting to use a polished website that not only looks great, but also has the functionality to work across all devices and browsers. The goal here is to build a website with seamless a transition for users who are going from device to device, and with so many embracing the on-the-go lifestyle, that is a huge percentage of online users.
How will this affect sales?
Mobile users are looking for a fast and convenient way to either get the information they are looking for, or to close the transaction they are looking to complete. Meanwhile websites designed for desktops contain a more complex navigation and provide several different pages filled with information and content. This means that there is a substantial difference between how consumers are browsing on a device, vs. browsing on a desktop. And as we have been hounding, you unfortunately cannot get by with only one anymore.
Creating your website (by either responsive design or mobile design) will convert the look and functionality of the website for a mobile device to swiftly display strategic information. In turn, contact information, directions, shopping cart features and image sizes are specifically adjusted to maintain convenience and keep the user engaged. As a result, you will see a reduction in bounce rates and an increase in conversion rates – music to your ears!